ADVERTISING

Tata Steel

Curating an inclusive workplace

Agency: Wunderman Thompson Kolkata

Description

Over the years, Tata Steel has been known for its spirit of pioneering, one that goes beyond just products and solutions. The company’s history of many ‘firsts’ in human resources within the manufacturing sector include 8-hour workdays, maternity leave, gratuity upon retirement, a 5-day work week amongst others.

In order to bring exclusive focus on Diversity and Inclusion, Tata Steel launched MOSAIC in the year 2015. MOSAIC defines the path the company has taken to build a people culture that both celebrates and encourages diversity and inclusion. It has a five-pillar approach that covers recruitment, sensitisation, retention & development, infrastructure & celebration. The focus areas for MOSAIC are gender, persons with disability, affirmative action and LGBTQIA+. Tata Steel has set a target of creating a 25% diverse workforce by 2025.

At its Noamundi iron mine, a 22-member all-woman team is already engaged in drilling, dumper and shovel operations across shifts. As an equal opportunity employer, Tata Steel respects the uniqueness of individuals and is putting its best foot forward, to shape workspaces of tomorrow.

Having broken the glass ceiling time and again, Tata Steel has onboarded 97 transgender persons in various roles till date. Such initiatives further reinforce Tata Steel’s belief in strengthening the organisation by embracing a variety of identities, thoughts and perspectives. In 2019, Tata Steel had also introduced a policy for LGBTQIA+ employees, urging them to enlist their partners with the Company, so as to enable them to avail all HR benefits.

This professional campaign titled 'Curating an inclusive workplace' was published in India in July, 2022. It was created for the brand: Tata Steel, by ad agency: Wunderman Thompson Kolkata. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted 2 months ago.

Credits

Client: Tata Pravesh - a brand of Tata Steel
Agency: Wunderman Thompson Kolkata
Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner

Creative Team:
Arjun Mukherjee, VP & Sr. ECD
Anurag Acharya, Creative Director II
Kaushik Roy, Creative Director I
Partha Chowdhury, Sr. Creative Director
Nuzhath Enayath, Sr. Copywriter
Bidisha Chandra, Jr. Art Director

Account Management:
Nilanjan Sarkar, Client Services Director

Production house: Habby Rabbit Films
Director: Dibyendu Bose
Editor: Arghyakamal Mitra
Music director: Hanif Shaikh
VO: Richa Nigam

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