Run for each other

As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship - even for athletes who compete as individuals. The campaign is led by a 90 second film which captures the journey of mutual trust between eleven elite track runners and members of acclaimed professional running club On Athletics Club (OAC), ahead of their solo races at the 2022 World Athletics Championships. At is heart the campaign is based on the insight that “no matter how good a runner you are, you will always be better with a team”

‘Run for Each Other’ represents the gritty determination and formidable team spirit of the track runners competing at the World Athletics this year. A 90 second film embodies an ongoing mantra held high by On’s athletes on their journey to global success - “No matter how good a runner you are, you will always be better with a team”.

Shot on 35MM and with multiple vintage cameras and film formats was a conscious decision to capture a more nostalgic and human look that helps embody the spirit behind these athletes, who although compete individually on their path to success as runners, they are on their journey together.

The film’s texture echoes the human spirit of a team that competes in the world of performance sports. Using often grainy 35MM film as opposed to shooting on digital or using VFX was chosen to convey the grit, determination and emotional bond between the young athletes and capture the humanity in their approach to performance running.