Bomonti, the first local beer brand in Turkey, designed a special beer glass for pride. Bomonti differentiates itself from its competitors by its unique/authentic/genderless personality.
This character comes from the unfiltered smooth beer taste and unique package design on product and the inspiring/supportive/sincere in brand image.
As a brand with the purpose to be unique all the time, when it was time to honor LGBTQI+ communities we had to come up with a colorful celebration. To expand the celebration, we found a creative way to make more people celebrate pride where ever they are. We designed a glass with rainbow colors but one of the colors was missing. When the glass was filled with Bomonti Unfiltered product’s yellow color, the rainbow design on the glass was completed. We shared these glasses with the message ‘we are full when you fill this glass’. With the accessibility of our glasses, we invited people by filling their glass to show their appreciation to LGBTQI+ communities throughout the month.
All together, we showed our support with the power of colors.
This professional campaign titled 'Colorfill Pride' was published in Turkey in July, 2022. It was created for the brand: Bomonti, by ad agency: PunchBBDO. This Experiential and Integrated media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 11 months ago.