De Boas

Agency: Dentsu


De Boas, a Brazilian Portuguese expression that means, in a free translation: “relaxed, “in a nice”, “chillin’”, is also the name of the new noodles by NISSIN FOODS DO BRASIL. An unusual digital campaign for the product's proposition to relax and not worry is praised, after all the brand takes once again flavor and practicality to chaotic routines. Created by denstumcgarrybowen São Paulo, the three irreverent films present a sloth band from "Sloth Records", a fictional label that in the narrative premieres with a remix of the 1908s hit, "True".

This professional campaign titled 'De Boas' was published in Brazil in February, 2021. It was created for the brand: Nissin, by ad agency: Dentsu. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago by MktComms Director: Karina Okabatake of dentsu.


Advertising Agency: dentsumcgarrybowen, Sao Paulo, Brazil
Creative VP: Filipe Cuvero
Executive Creative Director: Kojiro Tanoue
Creative Director: Murilo Torezan

Sleep Number
Union Hand-Roas...


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