Noodles slurping noise canceling folk "OTOHIKO"

Agency: Dentsu


Do you know an international issue "Noodle Harassment"? People say that the slurping noise Japanese people make when they eat noodles makes people from abroad uncomfortable. Nissin, the manufacturers of Cup Noodles, challenged the resolution of this international problem. Finally they succeeded in developing the fork "OTOHIKO" equipped with a mechanism to camouflage noodle sipping sound, inspired by TOTO "The Sound Princess" also known as "OTOHIME" (Reference:

This professional campaign titled 'Noodles slurping noise canceling folk "OTOHIKO"' was published in Japan in October, 2017. It was created for the brand: Nissin, by ad agency: Dentsu. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Dentsu Inc., Tokyo, Japan
Creative Director: Yusuke Shimazu
Communication Planner: Shunsuke Kaga
Art Director: Yuko Katsumata
Art Director / Designer: Manabu Ariyoshi
Producers: Hayato Namiki, Naoto Shigemasa
Technical Director: Masashi Ohashi
Device Engineer: Hiroaki Nakai


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