Banco Fassil

Cuenta Fabulosa

Agency: Arandu

Board - Cuenta Fabulosa - Banco Fassil

Video Case - Cuenta Fabulosa - Banco Fassil


Banco Fassil decided to contribute to the fight against the economic crisis caused by the COVID -19 pandemic by creating new opportunities through banking. We launched a new savings account called "Cuenta Fabulosa", under the concept "Saving is already winning”. Despite the challenges of running an integrated campaign during the pandemic, Banco Fassil achieved a 443% increase in savings account openings in just 13 months (February 28th, 2021 to March 31st, 2022) compared to the previous period, climbing from 10th to 8th place in the ranking of savings accounts in the Bolivian banking system. More than 368.962 new savings accounts were opened, meaning that 1 in 3 new savings accounts in the Bolivian banking system belonged to Banco Fassil during that period, having direct impact on the financial inclusion and digitization of bolivians.

This professional campaign titled 'Cuenta Fabulosa' was published in Bolivia in February, 2021. It was created for the brand: Banco Fassil, by ad agency: Arandu. This Integrated medium campaign is related to the Finance industry and contains 2 media assets. It was submitted 6 months ago by Arandu of Agency.


Agency: Arandu (Santa Cruz, Bolivia)
CEO: Andrea Mertens
Creative Director: Israel Blanco, Noé Apéstegui, Matías Galarza
Account Executives: Karen Peña, Alejandra Abularach
Head of Strategy: Pamela Toledo
Head of Digital Strategy: Juan Pablo Munguia
ATL Media Planner: Gabriela Guzmán
Head of Media Planning: Favio Gutiérrez
Copywriters: Gerardo Ágreda, Alejandra Rojas, Josué Núñez, John Bermejo
Art Directors: Natalia Cuthma, José Pantoja, Cristiane Michel, Mauricio Sanjinés, Jheamil Alarcón
Animation: Daniel Romero, Guillermo Borda, Andrés Guzmán
Community Managers: Marcelo Abastoflor, Karla Añez

Production Company: Makina Films
CEO: Pedro Pablo Escobar
Executive Producer: Liz Moscoso
Director: Maxi Cáceres
Director of Photography: Sebastián Fernández
Photographer: Oswaldo Barba

Experiential Marketing Agency: TAG
CEO: Álvaro Fuentes

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