Teaser 1
Teaser 2
Description
In a bold move that's set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin' Cheese Fried Chicken!
KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more.
Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch.
This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event.
What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience.
KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride!
This professional campaign titled 'Crunchin' Cheese Fried Chicken!' was published in Saudi Arabia in April, 2024. It was created for the brand: KFC Arabia, by ad agency: TBWA\RAAD. This Integrated and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted 6 months ago.
Credits
Agency Credits:
Walid Kanaan – Chief Creative Officer
Joe Lahham – Managing Director
Frederico Roberto – Executive Creative Director
Rodrigo Scapolan – Creative Director
Sanele Ngubane – Senior Copywriter
Diogo Seibert – Senior Art Director
Farida Abdel Aal – Arabic Copywriter
Ramez Rahal – Strategic Planner
Ahmed Hamza – Senior Account Director
Richard Rao – Account Director
Tony Kayouka – Head of Social and Content
Rony Skaf – Executive Digital Director
George Oghgassian – Senior Account Executive
Layla Adib - Account Executive
Hamza Khan – Senior Social Media Manager
Rand Hilal – Senior Social Media Executive
Carol Younan - Social Media Executive
Karim El Khoury – Digital Account Executive
Diala Toska – Digital Account Executive
Natasha Oneto – Senior Producer
Abir Hanna – Senior Producer
Alia Fakha – Producer
Romy Abdelnour – Head of Communications
Lea Moufarej – Communications Executive
Ahmed Abouelnour - Senior Content Creator
Kalaiselvan Mariyappna - Finalizer
Sugan Jeevarathinam - Finalizer
Steve Guiragossian – Senior Finalizer
Dheepu Peter – Senior Graphic Designer
Binoy Samuel – Senior Graphic Designer
Smithesh Krishnan – Senior Designer
Leo Paul – Senior Digital Designer
Mike Thomas – Senior Finalizer
Abdulrahman Hany – Content Creator
Girish Sapalya – Retoucher
Production: Good People, Chuck Studios, Alex & Steffen, Barry Kirsch Productions
