Description
"The Fish Type" is a typography project that will evolve and inspire people. It shows the power of typography as a medium to express culture, have a social impact, and bring creativity to the forefront. The project embraces the rich heritage of the Mumbai Dockyard Fish Market and promotes environmental conservation. It stands as a symbol of unity, diversity, and resilience, and enriches the culture of communities both now and in the future.
This student campaign titled 'The Fish Type' was published in India in April, 2024. It was created for the brand: Mumbai Dockyard Fish Market, by ad school: Viva Institute of Applied Art (Virar). This Design, Digital, and Experiential media campaign is related to the Health, Public Interest, and Travel and Tourism industries and contains 12 media assets. It was submitted 15 days ago.
Credits
Viva Institute of Applied Art
Photography: Srujan Birmole
Additional credits: Pro. Netra Bangera
