Description
KFC Arabia has launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, culturally-aware chaos.
The brand partnered with Wonho Chung, the world's only Arabic-speaking Korean comedian, to introduce Korean flavors to the region. But instead of playing it safe with a standard endorsement, they let Wonho become the overconfident "expert" who meddles with the recipe, rewrites the messaging, and even attempts to rebrand KFC as "Korean Fried Chicken."
Spoiler: the kitchen staff lock him out.
The campaign, created with TBWA\RAAD, tackles a real paradox: how do you localize a global food trend without losing authenticity, or your brand identity? The answer: lean into the tension with humor and self-awareness.
"Korean flavors are dominating global food culture, but we didn't want to just borrow the trend, we wanted to make it ours," said Ahmed Arafa, Chief Marketing Officer at KFC Arabia. "Wonho gave us the perfect way to bridge cultures while staying unmistakably KFC."
Derek Green, Chief Creative Officer at TBWA\RAAD, added: "Korean BBQ is everywhere, which means every brand will try to own it. We could've played it safe, but KFC doesn't do safe. We handed creative control to a comedian who speaks both languages, literally and culturally, and let him go too far. That's where the magic lives."
The campaign rolls out across digital, social, and in-store, targeting young, trend-driven audiences and loyal Twister fans looking for their next go-to order.
This professional campaign titled 'New Menu Launch Stars Wonho Chung' was published in Saudi Arabia in February, 2026. It was created for the brand: KFC Arabia, by ad agency: TBWA\RAAD. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 15 minutes ago.
Credits
AGENCY
Managing Director: Joe Lahham
Chief Strategy Officer: Catherine Bannister
Chief Creative Officer: Derek Green
Executive Creative Director: Frederico Roberto
Associate Creative Director: Peter Guindy
Associate Creative Director: Mahmoud Elshahat
Art Director: Seif Rashwan
Art Director: Omar Ibrahim
Senior Arabic Copywriter: Farida Abdelaal
Senior Designer: Smithesh Krishnan
Senior Account Director: Ahmed Hamza
Account Director: Richard Rao
Account Manager: George Oghgassian
Account Executive: Layla Adib
Senior Producer: Aya Abdulfattah
Senior Strategic Planner: Ramez Rahal
Head of Social and Content: Tony Kayouka
Senior Social Media Manager: Hamza Khan
Social Media Manager: Rand Hilal
Content Creator: Jana Jamaleddine
Head of Digital and Innovation: Rony Skaf
Senior Digital Account Manager: Rabih Chehayeb
Senior Digital Account Executive: Karim El Khoury
Digital Account Executive: Diala Toska
PRODUCTION COMPANY: Good People
Chief Executive Officer: Khaled Zaki
Director: Maged Nassar
Executive Producer: Omar Khalil
Producer: Judy Lamaa
Producer: Riyana Khatib
Line Producer: Omar Hindi
Production Manager: Diane Hitty
Production Coordinator: Maroon Sayah
Director’s Producer: Sara Lasheen
Assistant Director: Christelle Younes
Director of Photography: Pierre Mouarkech
Focus Puller: Joseph Kfoury
Steadicam Operator: Christopher Keshichian
Art Director: Rawan Bazerji
Wardrobe Stylist: Ghiwa Rechmany
Sound Engineer: Rabih Ahmar
Makeup Artist: Elie Khater
Food Stylist: Alia Elsawy
Casting Director: Rita Gerges
Editing: Amr Mekky
Grading: Karim Mira
Online: Snap Arts
Sound Design and Mix: Fady Garas
Music Composition: Wael Alaa
Head of Postproduction Department: Hussein Aziz
Postproduction Manager: Luna Mahgoub
Post Producer: Mohamed Fayed
