Description
Doritos enters the Stranger Things universe with 'So crunchy, so dangerous', a brand-entertainment crossover where the snack’s iconic crunch becomes a narrative trigger. The campaign launches ahead of the series’ final season (Nov 27) and unfolds in a high-tension film set in a destroyed supermarket: a Demogorgon responds to any sound, and one bite of Doritos turns an unsuspecting employee into an unlikely hero. Developed by PS21 and produced by Lee, the work runs in Spain and Portugal with a 60" hero and 45"/20"/6" cutdowns across YouTube, TikTok, Meta, Twitch, Spotify and Netflix. The partnership extends in-world with three limited-edition snacks—Doritos Collisions (Surfer Boy Pizza Pepperoni + Stranger Ranch), Cheetos® Demogorgon Claws (BBQ) and Bits® Hellfire Club (sweet/heat)—bringing fans deeper into the show’s ‘80s atmosphere.
This professional campaign titled ' 'So crunchy, so dangerous'' was published in Spain in October, 2025. It was created for the brands: Doritos and Netflix, by ad agency: PS21. This 360° medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Advertisers: Doritos (PepsiCo) y Netflix
Sector: Food & Beverages
Campaign: 'So crunchy, so dangerous' (Doritos x Stranger Things)
Client Contacts: David Bardají, Ana García, Clara Serrahima, Natalia Fuster
Creative & PR Agency: PS21
Producer: Lee
Director: Juan Piczman
Media Agency: OMD
Influencer Marketing:; 2.10
