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Tiger Energy Drink

cringe attack

Agency: proof.

Description

Tiger Energy Drink was one of the most beloved Gen Z brands on the Bulgarian social media landscape, becoming a memelord. But as with everything Gen Z, the love quickly faded away. So during Saint Valentine's week, we replaced what they loved with what they hate: generic cringe.

This professional campaign titled 'cringe attack' was published in Bulgaria in February, 2024. It was created for the brand: Tiger Energy Drink, by ad agency: proof.. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 25 days ago by creative director: Angel Iskrev of proof..

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