This is an Ads of The World Submission

This is an ad for an energy drink called TIGER.

This is its description.

The brand positions itself around radical honesty.
So... we stayed honest.

This is its art direction.

In our previous campaign, we embraced the same brutally honest approach, subverting traditional advertising norms by creating an intentionally ugly, low-effort key visual using basic Photoshop skills.

But we wondered: what's even more unprofessional than bad Photoshop?
Bad pen art. On a cheap napkin.

For this follow-up, we stripped things down even further, removing any trace of polish or professionalism. The napkin texture was exaggerated, the pen left casually in frame — all to make it unmistakably clear: this campaign is low-budget, absurdly crude, and most importantly — honest.

Because when you can't outspend the competition, you might as well out-honest them.

back translation:

This is an Ad for Tiger Energy Drink