ADVERTISING

The Arka Initiative

Unsanitary Tales

Agencies: Publicis Groupe Leo Burnett

Description

Mav 28th is World Menstrual Hygiene Day and is usually dedicated towards highlighting the importance of good menstrual hygiene management at a global level. But in Sri Lanka, women face a wider range of social, economical, cultural problems that interfere with a normal biological event.

The Arka Initiative is a grassroots organisation aimed at ending period poverty in Sri Lanka. They came to us with a problem: "how do we address these issues, when Sri Lankans are too ashamed to even speak of it?" We decided to use art as a communication tool to speak of facts. And encouraged a nation to speak through art themselves.

This professional campaign titled 'Unsanitary Tales' was published in Sri Lanka in May, 2022. It was created for the brand: The Arka Initiative, by ad agencies: Leo Burnett and Publicis Groupe. This Content, Design, and Print media campaign is related to the Education, Health, and Public Interest industries and contains 5 media assets. It was submitted 5 months ago.

Credits

Advertising Agency: Publicis Groupe Sri Lanka
Chief Executive Officer: Sanjay Chaudhari
General Manager: Sapna Seneviratne
Senior Creative Director: Athula Kathriarachchi
Creative Director: Tara Weerasinghe
Senior Art Director: Dunyasha Victoria
Sinhala Copywriter: Iroshan Fernando
Tamil Copywriter: Bavaneedha Loganathan
Digital Lead: Dinesh Gunaratne
Junior Designer: Zara Lye
Brand Manager: Nathasha Fernando

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