Cricket Kahi Bhi, Kabhi Bhi

Agency: Minimal Tweaks


Since CREX had 50 million users, we focused a lot on their app store reviews. That helped us in understanding the key features of the app and how those are helpful for the users. One of those was that the app used to make it very easy for the users to stay connected with Cricket. Keeping that in mind we finally came up with a launch campaign "Cricket Kahi Bhi, Kabhi Bhi."

In our campaign, we tweaked real-life situations and circumstances and related those with Cricket. The whole communication was around a typical cricket fan who always has Cricket on his/her mind.

This professional campaign titled 'Cricket Kahi Bhi, Kabhi Bhi' was published in India in July, 2022. It was created for the brand: CREX, by ad agency: Minimal Tweaks. This Content, Design, and Digital media campaign is related to the Sports industry and contains 7 media assets. It was submitted 9 months ago by Co Founder: Shubham Mathur of Minimal Tweaks.


Creative Agency: Minimal Tweaks, Gurugram, India
Creative Head: Shubham Mathur
Art Director: Anshul Gupta
Account Executive: Akash Sharma
Graphic Designer: Harsh Parab


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