Description
Women’s cricket ads usually follow a script;
Either framed through their male counterparts or a “please watch us play” appeal. We weren’t interested in either.
We got India’s captain, Harmanpreet Kaur, to say: “Don’t watch us play.”
Because real fans don’t need an invitation. They know the names, they know the game, and they’ll watch regardless.
It’s not about asking for a seat at the table anymore. It’s about owning the space—without permission, without apologies.
This professional campaign titled 'Women's Cricket Kaun Dekhta Hai? Ft. Harmanpreet Kaur' was published in India and United Arab Emirates in March, 2025. It was created for the brand: CREX, by ad agency: Button Creative. This Content, Digital, and Film media campaign is related to the Sports and TV and Streaming Promos industries and contains 1 media asset. It was submitted 9 months ago.
Credits
Advertising Agency - Button Creative
Production Company - Button Creative
Writers - Rohit Prakash, Shafique Fakih
Account Planner - Akanscha Srivastava
Direction - Pranay Aggarwal
Producer: Prakhya Vasudeo
Executive Producer: Lakshya Marwah
DOP: Nikhil Pires
Production Designer: Aakanksha Shetty
Sound Recordist and Designer: Prashraya Khare
Virtual Production & VFX: HopeFX
HopeFX Team:
VFX supervisor: Karan Taley
VP Producer: Vishnu Chiramkara
VAD TD: Aman Bhuyan
Compositor: Anish Bapat
AI TD: Harshit P.
VP Camera Assist: Joel George
Still Photographer: Rohit Rajan
1st AC: Aryaman Bhatnagar
1st AD: Abhimanyu Nair
AD: Jesal Kaur
Makeup: Riya Fatak
Hair Stylist: Sheetal Pandit
Costume Stylist: Lehan Devadhia
Asst Costume Stylist: Alpita Shinde
Asst Costume Stylist: Asmita B.
BTS & Social Media: Jibin George
Graphic Designer: Farheen Khan & Aman shrestha
Editor: Sparsh Srivastava
Motion Artist: Raunak Raj
Music: Mantra Patel
Colour Grading: Karan Taley
Gaffer: Javed
Setting boy 1: Anwar
Setting boy 2: Ayub
Spot: Pankaj
Dressman: Zuber Shaikh
Button Creative Co-founders: Akanscha Srivastava, Shafique Fakih , Rohit Prakash
