Description
Ganesh Chaturthi is one of the biggest festivals in India. The birthday of Ganpati Bappa, a deity in India with a huge number of followers is celebrated on this day every year.
To integrate the brand with the festival, a recently launched Fresh Mint Lozenge of Cofsils was used to create Ganpati Bappa. The cracks of the lozenge take the form of the Indian deity. Since Ganpati Bappa had the head of an elephant, the breaks resemble the shape of the trunk & ear.
The catchy copy says,
"Sukhkarta, dukhharta" which means the one who brings happiness & takes away all the sorrows.
The line "Kharash door karta" ropes in the brand of Cofsils where "Kharash" means sore throat & "door karta" means to take away.
The main communication is just like the deity that takes away sorrows and Cofsils takes away one's sore throat.
This professional campaign titled 'Ganpati Festive Campaign' was published in India in August, 2022. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Design, Digital, and Integrated media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted about 2 years ago.
Credits
Advertising Agency: Auburn Digital Solutions
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
Concept: Karishma Manvi
Copywriter: Bhakti Jogadia
Designer: Viraj Parkar
