Creative process today's campaign

For the 60th anniversary of Control Publicidad magazine, we were asked to create a page for the agency to be part of this special issue.

Our agency is in the south of Spain, in Seville, Andalusia, a land of artists from all disciplines who have been universal throughout history, which is why since this year our agency has a position of creating art, because for us the advertising is also an art that unites many artistic disciplines, that's why our claim says: "the art of creating good ad" because we claim our work as advertising art, our origin and our land, that's why for this print we wanted what we do and how we make it reflected, but our creative processes to come up with ideas can't be explained, for this we try to show it visually as a work of art, with what could be anything that goes through a person's head creative when making today's campaign.