The Cruyff Foundation

Creating Space

Agency: WPP


Most people know the Cruyff Foundation from the Cruyff Courts, but the foundation does much more. They ensure that children with and without disabilities around the world have the opportunity to exercise. We reintroduced the Cruyff Foundation with an international campaign as the foundation that works for all children. Because all children need space. Not a few square meters in which they can move, but the space to develop themselves. That is why we created a campaign in which we let people look at space differently. The concept is based on a statement by Johan himself: "You will only see it when you realize it." Because a Cruyff Court is not just a football field and a sports wheelchair is not just a sports wheelchair. It is the space for children to become who they are. You just have to see it.

This professional campaign titled 'Creating Space' was published in Netherlands in June, 2018. It was created for the brand: The Cruyff Foundation, by ad agency: WPP. This Integrated medium campaign is related to the Public Interest and Sports industries and contains 4 media assets. It was submitted almost 4 years ago by Creative : Rens Quirijnen of Grey / Ogilvy Amsterdam .


Advertising Agency: Grey, Amsterdam, Netherlands

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