Description
A well-rested dough, waiting to be filled with the freshest ingredients.
Baked perfectly in traditional round ovens.
Packed into an iconic box.
Cut into 6-8-12 pieces.
Loaded in the trunk of a motorbike.
Delivered on time to your doorstep.
Each step matters. But nothing matters until the driver returns safely back in the store.
In this series of dramatized prints, OOH, social media, and internal communication assets, Domino’s cherishes the human factor in their distribution process.
By having the courage to depict their iconic pizzas in what references a wrecked car or motorbike, Domino’s urges their delivery drivers to understand that nothing matters more to them than their own people.
This professional campaign titled 'Crashed Pizzas' was published in Greece in April, 2025. It was created for the brand: Domino’s Greece, by ad agency: The Newtons Laboratory. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Title – Crashed Pizzas
Client – Domino’s Greece
Advertising Agency – the Newtons Laboratory
Creative Director – Giannis Sorotos
Art Director – Eirini Tzioti
Copywriters – Christos Tsirigotis, Dionysia Lampadariou
Photographer – Vassilios Michail
Illustrator – Tereza Ferentinou
