This new campaign for Insurance Brokers Association of Canada promotes National Safe Driving Week, which runs the first week of December. These ads re-imagine Crash Test Dummies as people, and put them in the familiar selfie-style poses we see on social posts. The idea is that humans aren’t built to withstand a crash, like Crash Test Dummies are, so to drive safely. The ads direct to a landing page with tips and stats on the perils of distracted driving.

This professional campaign titled 'Crash Test Humans' was published in Canada in December, 2023. It was created for the brand: Insurance Brokers Association of Canada, by ad agency: Agency59. This Content and Digital media campaign is related to the Insurance industry and contains 3 media assets. It was submitted 3 months ago by CCO: Brian Howlett of Agency59.


Advertising Agency: Agency59, Toronto, Canada
Art Director: Julia Kluge
Copywriter: Brian Howlett
Photo FX: Abbas Mirza


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