Our client, The Insurance Brokers Association of Canada, has partnered with the Canada Safety Council on a Distracted Driving awareness campaign. The creative assets are for social channels. We develop a GIF that leverages the familiar incoming text icon, turning it into a streetlight. But text messaging is only part of the problem. Eating while driving is also a culprit, and we have developed a second execution that tackles this. All creative leads to tips on the Canada Safety Council website.

This professional campaign titled 'Distracted Driving' was published in Canada in November, 2019. It was created for the brand: Insurance Brokers Association of Canada, by ad agency: Agency59. This Digital medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 4 years ago by CCO: Brian Howlett of Agency59.


Advertising Agency: Agency59, Toronto, Canada


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