Countdown
Description
The year 2024 witnessed the worst environmental devastation in Bolivia’s history. Fires ravaged more than 14 million hectares of jungle and forest, causing irreparable damage to Indigenous territories, protected areas, and biodiversity.
Together with Nómadas, a digital magazine that produces impactful journalism on the environment, climate crisis, and human rights, we decided to create a different kind of year-end countdown on social media. Our goal is to connect the final 10 seconds of 2024 with January 1, 2025, to ensure that the disaster is not forgotten and to raise awareness: if we do nothing this year—if the fires, deforestation, and state indifference continue—ultimately, we will have nothing left to count.
#IncendiosForestales2024 #BoliviaSeQuema
This professional campaign titled 'Countdown' was published in Bolivia in December, 2024. It was created for the brand: Nómadas, by ad agency: 1947. This Content and Digital media campaign is related to the Other and Public Interest industries and contains 1 media asset. It was submitted 3 days ago by Founder & Chief Creative Officer : Ferju Cuevas of 1947.
Credits
Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: Uber Gutiérrez
Copywriter: Ferju Cuevas
Account Executive: Ceci Delgadillo
Client: Roberto Navia