Jose Cuervo

Tip It Forward

Agency: Mekanism


For two years in a row, Jose Cuervo has shown up to Cinco de Mayo as an industry leader with their #CincoToGo and #TipsyforCinco campaigns. This year marks the first Cinco de Mayo in three years where consumers will be celebrating on-premise with their friends, so Cuervo and independent creative agency Mekanism (creative AOR) wanted to reward them with an engagement idea that acknowledges the hard-working people in the service industry and helps consumers show bartenders and waitstaff extra gratitude.

This professional campaign titled 'Tip It Forward' was published in United States in May, 2022. It was created for the brand: Jose Cuervo, by ad agency: Mekanism. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 2 years ago.


Creative Agency: Mekanism
Co-Founder & CEO: Jason Harris
Executive Creative Director: David Horowitz
Creative Director: Victor Monclus
Associate Creative Directors: Tim Noble, Aimee Brodbeck
Design Director: Philip Cheaney
Director of Animation: Richard Krolewicz
Junior Art Director: Nuri Park
Managing Director: Tor Edwards
Group Brand Director: Jonica Reed
Brand Director: Alla Makagon
Brand Supervisor: Barbara Bell
Head of Production: Blake Jones
Senior Producers: Shakil Uddin, Emily Jaslove
Producer: Rinny Shim
Head of Business Affairs: Keri Catanzano
Chief Strategy Officer: Ambika Pai
Group Strategy Director: Ben Philips
Senior Strategist: Hannah Lewman
Associate Communications Strategy Director: Mani Schlisser
Director of Project Management: Sean Gilleylen

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