Cool Toh Bindu Hai

Agency: Wirality


What happens when the brief is to create a cool summer campaign?
In a world of soft drinks and aerated beverages, the task for Bindu, the jeera-flavoured Indian cola brand, was to own the cool space among the New Gen.

I'm cool.

Cool Bro!

This is cool!

This is an oft repeated expression today, part of the lingo for not just a youngster but for almost everyone.

Can bindu Hijack this expression?

Yes. it can and it will.
Cool Toh Bindu Hai, the integrated summer campaign, has been designed to hijack the cool space overall. The idea has been simple, own the cool space riding on the most frequently used expressions, Cool bro! So cool! and more. So much so that Bindu is the ‘new cool’ amongst the new gen.

The topical campaign started with an intriguing pre-launch- Comment threads of Cool Nahi Bindu. Social influencers created the buzz and drove consumers’ attention towards the two films, followed by a community-first Meme fest activity. Fan/follower-based offline wall painting event, Print, Radio and engaging UGC contest.

This professional campaign titled 'Cool Toh Bindu Hai ' was published in India in May, 2023. It was created by ad agency: Wirality. This Content, Digital, and Film media campaign is related to the Food, Retail Services, and Soft Drinks industries and contains 2 media assets. It was submitted 5 months ago by Head of Digital : Karan Verma of Wirality Media.


Brand: Bindu Fizz Jeera Masala
Client: Megha Shankar
Agency: Wirality Media
CEO: Saanand Warrier
Writer : Pranav Harihar Sharma
Creative Head : Sourya Bhattacharjee
Digital head: Karan Verma
Account Director: Prathiksha Rohini
Account Manager: Prerna Khettry
Creative Team: Priyanka Dutta, Sugata Biswas, Gautam Muraleedharan
Digital team: Jaidev Nandi, Rajesh Kumar

Production House: MOM Content Studio
Director: Pranav Harihar Sharma
Producer: Darpan Trisal
DOP: Tassaduq Hussain Baba
Creative producer: Reena Oberoi
Music Director: Hanif Shaikh
Editor: Protim Khound
Executive producer: Vikash Arya


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