No! Thanks

Agency: Synthesis


We, as Uzbek people, sometimes cannot live our best lives because we cannot say "NO". Sometimes we have to agree with the opinions and decisions of others because it's our parents' choice, the illogical decision of our boss, a friend's request, and the list goes on. Therefore, as "TRUZBEKs", we said "NO" to typical manifestos during a relaunch and showed real stories from the lives of our people. We also integrated the new platform of the brand and product naturally into these stories.

This professional campaign titled 'No! Thanks' was published in Uzbekistan in May, 2023. It was created for the brand: ISHONCH, by ad agency: Synthesis. This Film medium campaign is related to the Household Products and Retail Services industries and contains 3 media assets. It was submitted 4 months ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.


Advertising Creative Agency: Synthesis Tashkent
Creative Director: Farrukh Sharipov
CSD: Alina Mirzaeva
Account Manager: Yulia Gerasimova
Account Manager: Darya Gerasimova
Art Director: Tamila Mirzaeva
Creative Copywriter: Sergey Gorobtsov
Copywriter: Shirin Yusopova
Designer: Timur Aitov
Designer: Artur Salamov

Independent Creative Director: Denis Eliseev

Client: ISHONCH Appliance store
Head of Marketing and Communications: Alisher Boykuziev
Marketing Director: Urmatbek Beishenaliev
Brand Manager: Nurbek Abyldaev
Creative Director: Zamira Rakhmanova
Creative Manager: Selivanna Sin
Art Director: Doniyor Soliev

Branding Agency: DepotWPF
Production Company: Abstract, DBLA


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