Agency: Wunderman Thompson UK


Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled ‘Control’, featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help.

Wunderman Thompson UK’s latest integrated campaign follows on from the out-of-home and social campaign which ran earlier this year, raising awareness that every HSBC UK branch is a ‘Safe Space’ where those experiencing domestic abuse can take their first step to financial independence by seeking specialist advice and support.

Working with domestic abuse charity Hestia and its 'UK SAYS NO MORE' campaign, HSBC UK is one of the largest high street banks to participate in the Safe Spaces scheme, with specialist training to help support victims delivered to over 4,000 employees. The Safe Spaces are open to everyone, whether they are an existing HSBC UK customer or not.

The campaign is headed by a 30” film, which dramatises how financial abuse is used to control and trap victims and brings to life how HSBC UK can help them regain their financial independence.

This professional campaign titled 'Control' was published in United Kingdom in November, 2022. It was created for the brand: HSBC, by ad agency: Wunderman Thompson UK. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.


WT Credits

Business Directors: Laura Kelly and Claire Chislett
Account Director: Natalie Wilson
Senior Account Manager: Max Cain
Creative Director: Mike Watson
Associate Creative Directors: Craig Hunt and James Humphreys
Senior Creative Producers: Tom Lawrence and Charlie Woodall
Producer: Liberty Wilson
Production Assistant: Isabel Chapman
Head of Strategy: Emily Rule
Senior Strategist: Jonny Park
Junior Strategist: Will McCartney

Media agency: PhD
Social agency: That Lot
Social Media agency: Kelper

HSBC Credits:

Head of Brand Marketing HSBC UK: Sarah Mayall
Senior Brand Marketing Manager: Emma Ward
Brand Marketing Manager HSBC UK: Jayden Taylor
Brand Marketing Manager HSBC UK: Alice Sopwith
Brand Marketing Manager HSBC UK: Nikky Sadu

Viva Plus Deter...


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