Control

Wunderman Thompson UK has launched the next phase of their integrated Financial Abuse campaign entitled ‘Control’, featuring a hard-hitting TV ad and through-the-line activity, which highlights the struggles that those trapped in economically abusive relationships face and how the bank can help.

Wunderman Thompson UK’s latest integrated campaign follows on from the out-of-home and social campaign which ran earlier this year, raising awareness that every HSBC UK branch is a ‘Safe Space’ where those experiencing domestic abuse can take their first step to financial independence by seeking specialist advice and support.

Working with domestic abuse charity Hestia and its 'UK SAYS NO MORE' campaign, HSBC UK is one of the largest high street banks to participate in the Safe Spaces scheme, with specialist training to help support victims delivered to over 4,000 employees. The Safe Spaces are open to everyone, whether they are an existing HSBC UK customer or not.

The campaign is headed by a 30” film, which dramatises how financial abuse is used to control and trap victims and brings to life how HSBC UK can help them regain their financial independence.