Planning trips is part of our users routine. In order to optimize their experience, we created BMW Connected Trips. A proactive feature inside the app that helps to organize trips and make up plans according to user patterns. This service will induce to spend more time in the application and become an active part of customers lives.
This student campaign titled 'Connected Trips' was published in Germany in February, 2017. It was created for the brand: BMW, by ad school: Miami Ad School. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creative Director: Niklas Frings-Rupp
Art Directors: Boreum Kim, Tania Shevereva, Belen Aragon