Dogs don’t care what they eat, Naturo do
Agencies: VCCP Media • Girl&Bear • VCCP
Description
The UKʼs number one natural wet dog food brand Naturo is launching its biggest campaign yet: ‘Dogs don’t care what they eat, Naturo do’ by newly appointed agencies VCCP Media and global content creation studio Girl&Bear.
The campaign spans across TV, BVOD, social and digital, and aims to drive brand awareness through a media strategy led by VCCP Media. It targets dog owners who already care about nutrition and take an active interest in the food that they’re giving their families - but possibly haven’t considered that there’s a simple, natural alternative that can feed furry family members at an affordable price.
This professional campaign titled 'Dogs don’t care what they eat, Naturo do' was published in Ireland and United Kingdom in August, 2024. It was created for the brands: Mackle Petfoods and Naturo, by ad agencies: Girl&Bear, VCCP, and VCCP Media. This Digital and Film media campaign is related to the Pets industry and contains 1 media asset. It was submitted 9 months ago.
Credits
CAMPAIGN TITLE: Dogs don’t care what they eat, Naturo do
CLIENT: Mackle Petfoods
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Jim Thornton
COPYWRITER AND ART DIRECTOR: Daniel Glover-James and Elias Torres
BUSINESS DIRECTOR: Claire Young
CLIENT AND PRODUCTION LEAD: Zoe Bell
AGENCY LINE PRODUCER: Jimmy Watson
AGENCY CREATIVE PRODUCER: Jess Cross
MEDIA BUYING AGENCY: VCCP Media
CEO: James Shoreland
CHIEF STRATEGY OFFICER: Will Parrish
CHIEF PLANNING OFFICER: Simon Jenkins
MEDIA PLANNER: Freddie McTavish
PRODUCTION COMPANY: Girl&Bear
DIRECTOR: Trevor Melvin
EDITOR: Tom James
EXECUTIVE PRODUCER: Ed Rosie
POST-PRODUCTION COMPANY: Girl&Bear
POST PRODUCER: Vanessa Troop
COLOURIST: Syd Harvery
AUDIO POST-PRODUCTION COMPANY: Girl&Bear
SOUND ENGINEER: Emily Vizard
PHOTOGRAPHER: Ed Roe
SOCIAL CONTENT CREATOR: Becky Harrison
