Cone of light

Agency: Serviceplan


To raise awareness for the design luminaire TRILUX Torso we created a directmail that shows the product in a surprising way. When the receiver opens the mailing the envelope itself becomes the light cone of the design lamp.

This professional campaign titled 'Cone of light' was published in Germany in May, 2010. It was created for the brand: Trilux, by ad agency: Serviceplan. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Serviceplan Sales, Hamburg, Germany
Creative Directors: Alex Schill, Peter Harasim, Harald Gasper
Art Director: Michael Wilk
Copywriter: Marc Vosshall
Account manager: Julia Barth


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