Today FM

Penguin, Golf, Candy

Agency: BBDO


Today FM briefed us to create an advertising campaign for 'ShaveOr Dye' The idea is that the presenters shave or dye their hair and in turn asklisteners to do the same to raise money for the Irish Cancer Society. Thecampaign we came up with highlights some of the unexpected dangers you mightencounter with a dyed or shaved head.

This professional campaign titled 'Penguin, Golf, Candy' was published in Ireland in January, 2011. It was created for the brand: Today FM, by ad agency: BBDO. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 13 years ago.


Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Adrian Stewart
Account Director: Ken Kerr
Account Manager: Alexa Wolff


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