Helis Serina Bodrum | Yasar - Come With Me
Happiness Finds You
People have been looking for happiness their whole life, but what if happiness found you this time?
Helis Serina's advertising film reminds us again that happiness is not far away. It is next to us, in a happy home, in good neighbourly relations and properly selected living spaces. In this project, where the theme of happiness is processed, we see sections from the experiences of 4 different families in the Helis Serina's villa project within one day. A woman who goes to her husband in the morning, a woman who does her daily sports, children who joke with their father, a young woman who spends time in her garden, and one of the famous singers of Turkey who greets his neighbours with his morning coffee live. The site residents we saw in the final meet for dinner at the house of their famous neighbour Yaşar and continue to have a pleasant time with the music.
By processing the campaign with lyrical textures, BCWorks created the image of a music video. Our goal was to convey the experience and concept of the campaign. Therefore, we chose not to make the product the movie's title.
One of the campaign messages is, "While you have a happy life, Helis Serina villas will accompany you as one of the main parts of this story."
This professional campaign titled 'Come With Me' was published in Turkey in May, 2022. It was created for the brand: Helis Serina Bodrum, by ad agency: BCWorks. This Audio, Digital, and Film media campaign is related to the Hospitality, Tourism, House, Garden, and Music industries and contains 1 media asset. It was submitted 3 months ago by Digital Marketing Specialist: Fırat Bayer of BCWorks Creative & Technology Agency.
Advertising Agency: BCWorks Creative and Technology Agency, Istanbul, Turkey
Agency Founder: Mehmet Bayram
Executive Creative Director: Tuğba Almas
Digital Creative Director: Burak Cingöz, Firat Bayer
Art Director: Merve Yildirim
Writer: Sinan Sezer Ayaz, Alev Midik, Sevil Kale
Motion Graphic Designer: Fatih Sağlam
Customer Relationship Management: Bulent Sarigul, Emre Aksungur
Production Company: Portakal Studio
Directed by: Yunus Koray Akar & Said Dağdeviren
Director of Photography: Doğan Sarıgüzel
Producer: BCWorks Creative and Technology Agency
Music : Yaşar Günaçgün, Jinglehouse
Motion Capture Chef: Ayşegül Fidan
Post-Production: Busra Cankur, Seren Muminoglu, Ahmet Burak Tur