On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen.
After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac.
Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening.
To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech.
The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’
It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.
This professional campaign titled 'Come Back As You Are' was published in France in June, 2020. It was created for the brand: McDonald's, by ad agency: DDB. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Kalchev
Creative Director: Mélanie Pennec
Copywriting: Mélanie Pennec, Raphaël Porcheron
Management: Paul Ducré, Julie Garguillo, Coralie Bouillier, Cécile Malvache
Brand Management: Xavier Royaux, Anne Lainé, Leïla Abdallaoui
Head of TV Production: Corinne Persch
Director: Olivier Babinet
Production company: Henry
Production Manager: Camille Havard Bourdon
Producer: Hugo Diaz
Post-producer: Sébastien Gros
Music Supervisor: Marine Cremer
Author / Composer: JB Dunckel
Publisher: Prototype recording
Sound studio : Capitaine Plouf
Producer: Guillaume Le Guen
Print Producer: Julie Pacton
Social media manager: Sébastien Balondrade