In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they come up with a solution: red for doctors, yellow for nurses.
Audi Russia and Leo Burnett Moscow found that fact and decided to make acknowledgment to all medical workers. Audi changed the colors of their logo and became a volunteer brand. They provided their car fleet which could be used by any medical worker from COVID hospital.
Audi calls up all brands in the country and beyond to support this movement, change their logo and provide medical workers with any possible help.
This movement #coloursofhope could be adopted by any socially responsible brand or company. With the help of this colour code any medical worker could find brands in social media that are ready to help.
This professional campaign titled '#coloursofhope' was published in Russia in April, 2020. It was created for the brand: Audi, by ad agency: Leo Burnett. This Integrated medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: Leo Burnett, Moscow, Russia