Physics shows that it doesn’t take a lot of speed for a cyclist's impact force to be multiplied. Even at a regular city-roaming speed, dooring hits significantly harder than most of us believe. To prevent this, Audi introduced the Door Exit Warning System — a system that indicates if vehicles or cyclists are approaching from the rear to stop people from opening doors when danger is near.
This professional campaign titled 'Door Exit Warning System' was published in Canada in November, 2020. It was created for the brand: Audi, by ad agency: VMLY&R. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 10 months ago by Art director: Nicolas Baillargeon of Cossette.
Advertising Agency: Taxi, Montreal, Canada
General Manager Audi Canada - Eastern: Sami Benmeradi
President: Emma Toth
Chief Creative Officer: Kelsey Horne
Chief Creative Officer: Alexis Bronstorph
Art Director: Nicolas Baillargeon
Copywriter: Vincent Leblanc
Illustrator: Chase Stone
Retouching: Nicolas Baillargeon
Client Services: Philip Harmeling
V.P. Head Of Planning: Rafik Belmesk
Producer: Émilie Trudeau