Many global brands have recently changed their logos by separating logo elements to promote social distancing. We have rearranged logos of those brands and took the initiative to a whole new level: encouraging people to adopt pets from the shelter. After all social distancing concerns only humans, while pets need our support and we all do need a real friend in those challenging times.
This professional campaign titled 'Keep Distance with Humans, not Pets' was published in Kazakhstan in April, 2020. It was created for the brand: Senim-Meirim, by ad agency: Grey. This Print medium campaign is related to the Pets and Public Interest, NGO industries and contains 3 media assets. It was submitted over 2 years ago by Senior Art Director: Sanzhar of FCB ArtGroup Almaty (Agency Network: FCB).
Advertising Agency: GForce/Grey, Almaty, Kazakhstan
Animal Shelter Employee: Inna Obukhovskaya
Strategic Director: Alua Imangaziyeva
Copywriter: Timofey Pozdeev
Art Director: Sanzhar Kozzhanov
Creative Director: Yevgeniy Kostylev