Description
This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.
This professional campaign titled 'Cold, Blanket' was published in Brazil in June, 2010. It was created for the brand: Agente Cidadão, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 15 years ago.
Credits
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
