We knew that a hiring announcement visual for Coca-Cola could in no way come out similar to any random hiring post. Our dedicated team of creative minds worked hand in hand and put their brain cells into action, coming up with the concept behind this visual, showing that every Coca-Cola consumer is missing happiness as long as your chair is empty, referring to that working in Coca-Cola brings you and every other consumer happiness and joy and fills everybody’s cups.
The Tie Visual:
We wanted to announce that Coca-Cola is hiring while keeping the same brand vibes and look and feel and delivering the main message correctly. So the creative art team formed the soda bottle and straw into a formal necktie to give a sense of formality and show the main message without losing the brand identity and cheerful vibes, to finally come out with this trendy outcome.
This professional campaign titled 'Coca Cola Hiring Campaign' was published in Egypt in June, 2021. It was created for the brand: Coca-Cola, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Commercial Director: Ramy Emad of Develovent.
Advertising Agency: Develovent Advertising, Cairo, Egypt
Creative Leader: Reem Eissa
Art Team Leader: Akram Gamal
Visualizer: Nourhan Wahba