High School Campaign:
When it comes to education, the message has to be straight to the heart; In this high school student campaign for Akhnaton International School. Our creative team gathered their thoughts and decided to use manipulation designs to deliver the campaign message, which focused on showing that the school paves each student’s path and opens the “Door to Their Dreams” through different learning techniques and opportunities. The aim was to tell the students and parents in a simple yet creative way that whatever these high schoolers dream of achieving, Akhnaton school will lead them to it.
Through this campaign, Akhnaton International School wanted to show that their tutoring goes beyond children seated in a classroom and listening to the teacher’s explanation. Lessons at Akhnaton develop the child’s imagination and take their minds through a discovery journey. Creatively the challenge was to deliver this message in a way everyone can not only understand but also believe and feel, so we visualized the tagline “They Live What They Learn” in a way that shows that this school takes children to a parallel universe and makes learning fun, using manipulation art and making sure to place actual students from the school in the campaign visuals.
This professional campaign titled 'A Door To Your Dreams' was published in Egypt in June, 2022. It was created for the brand: Akhnaton Schools, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Education industry and contains 7 media assets. It was submitted about 1 year ago by Commercial Director: Ramy Emad of Develovent.
Advertising Agency: Develovent, Cairo, Egypt
Creative Leader: Reem Eissa
Art Leader: Akram Gamal
Copywriter: Nouran Saif