Description
85% of Gen Z use Spotify as an escape, solace, or to identify with songs, creating closeness between creators and listeners. However, will there be a way for artists to get closer to the listener to have a positive impact on them?
Introducing: CLOSERFY
We will use AI to generate the first interaction function with your favorite artists through virtual avatars.
This student campaign titled 'Closerfy by Spotify' was published in Peru in May, 2024. It was created for the brand: Spotify, by ad school: Brother Ad School. This Digital medium campaign is related to the Music industry and contains 3 media assets. It was submitted about 1 year ago by Nilthon Barboza Tejada of Bowie Agency.
Credits
Arte director: Joan Valenzuela, Ramiro Rodríguez
Copywriter: Nilthon Barboza, Luis Artadi, Lucía Karim
