Description
With the release of the final season of Squid Game on Netflix, we decided to close the story from a place where the game isn’t fiction. We found that setting in Calamar, Bolívar, a riverside town on the Río Magdalena, between Barranquilla and Cartagena—a territory shaped by history, contrast, and resilience. Here, where the Canal del Dique once powered trade, a community now lives that faces daily challenges with creativity, humor, and dignity. We turned that reality into the stage for the finale: it wasn’t just a teaser—it was a cultural moment. Because in Colombia, Squid Game is played every single day. And this finale didn’t celebrate a TV show. It celebrated a people who survive, carve their own paths, and keep smiling—even when real life feels more intense than fiction.
This professional campaign titled 'Clausura El Juego del Calamar - Netflix' was published in Colombia in November, 2025. It was created for the brand: Netflix, by ad agency: Sancho BBDO. This Content, Design, and Digital media campaign is related to the Media, Movies, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 23 minutes ago.
Credits
SANCHO BBDO
Chief Creative Officer – Mauricio Sarmiento
General Creative Director – Daniel Álvarez
General Creative Director – Jhony Victoria
Business Executive – Juan Camilo Trujillo
Head of Business – Maryory Montañez
Business Operations Manager – Valentina Martinez
Creative Director (Copy) – Juan Diego Rivera
Creative Director (Art) – Diego Julián Rodríguez
Creative Director (Art) – Marcela Zapata
Copywriter – Daniel Álvarez / Juan Diego Rivera
Art Director – Jhony Victoria / Marcela Zapata
Diego Julián Rodríguez / Juan David Castelblanco
Editor – Daniel Mosquera
LOS NOTARIOS
Director – Alejandro Carreño
General Producer – Juan Pablo Bernal
Executive Producer – Daniela Galvis
Director of Photography – Cristhian Mendoza
Pre-Production – Pulpo Producciones
NETFLIX
Marketing Manager – Hernán Isaza
Marketing Production Manager – Alejandra Sánchez
Marketing Producer – Alía Hincapié
Music Manager – Max Oldham
