Chroma Road

School: Miami Ad School Buenos Aires


One of the major contributors to global warming is asphalt, which covers 32.3 million square kilometers of our planet, absorbing and trapping heat in the atmosphere.

ChromaRoad is a color-changing asphalt, infused with thermochromic pigments that turn light blue when exposed to heat, and return to black when cooled down.

This student campaign titled 'Chroma Road' was published in Argentina and United States in May, 2023. It was created for the brand: Volvo, by ad school: Miami Ad School Buenos Aires. This Experiential medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 4 months ago by Art Director & Copywriter: Mako Gisela Vergara.


Advertising Agency (School): Miami Ad School Buenos Aires, Bs. As., Argentina
Art Director: Mako Gisela Vergara
Copywriter: Mako Gisela Vergara & Mia Baccanelli


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