Fail Forward

School: Miami Ad School Buenos Aires


Studies support that failure is a key element for personal development. However, our society tends to focus on achievements, often overlooking defeats. For this reason, Nike has decided to launch the following campaign, spreading the message of Giannis Antetokounmpo.

This student campaign titled 'Fail Forward' was published in Argentina and United States in September, 2023. It was created for the brand: Nike, by ad school: Miami Ad School Buenos Aires. This Content, Film, and Print media campaign is related to the Sports and Sportswear industries and contains 4 media assets. It was submitted 4 months ago by Art Director & Copywriter: Mako Gisela Vergara.


Advertising Agency (School): Miami Ad School Buenos Aires
Art Director: Mako Gisela Vergara
Copywriter: Mako Gisela Vergara & Mia Baccanelli


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