The Red Cross creates Christmas tree stands that supports families in need. 11.000 families in Denmark can’t afford Christmas. At first that may not seem like a lot. But Denmark is a small country, and over the last six years, that number has increased by 525%. To save their Christmas, the Danish Red Cross has created a unique Christmas tree stand in the shape and color of their own logo. A stunningly simple, visual idea in itself. But it gets even better. Whenever people buy a Christmas tree, they can choose to pay a little extra for the Red Cross stand. The profit goes entirely to families in need, so that everyone can have the Christmas they wish for. A small but big idea that makes a real difference for those who need it the most.
This professional campaign titled 'Christmas Supporter' was published in Denmark in December, 2017. It was created for the brand: Red Cross, by ad agency: Hjaltelin Stahl. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 6 years ago.
Advertising Agency: Hjaltelin Stahl, Denmark