As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.”
This professional campaign titled 'The Refined Players, Chapter 4 - The Refinement, The Refi...' was published in United States in December, 2017. It was created for the brand: Jose Cuervo, by ad agency: Crispin Porter + Bogusky. This Film medium campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted over 4 years ago.
Advertising Agency: CP+B, LA, USA
Creatives: Paddy Fraser, Erin Swanson, Pierre Jouffray
Produced By: Billboard