Svelto's playful campaign with Christian Vieri and Costanza Caracciolo
Description
Unilever’s iconic dishwashing brand Svelto has launched a new campaign in Italy that humorously presents dishwashing as an unexpectedly enjoyable experience. Starring former Italian footballer Christian Vieri and his wife, actress and model Costanza Caracciolo, the film follows a light-hearted and relatable storyline in which a husband, hooked on the feel and performance of Svelto, sneaks into the kitchen at night to wash dishes — only to be caught by his knowing wife. Built around the idea “It feels better, because it is better”, the campaign transforms dishwashing from a routine chore into an experience that encourages consumers to slow down and enjoy the moment.
This professional campaign titled 'Christian Vieri Wakes to Wash Dishes' was published in Italy in February, 2026. It was created for the brands: Svelto and Unilever, by ad agencies: Omnicom and Omnicom Group. This Film medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 9 hours ago.
Credits
Omnicom Advertising Group
Andrew Ho - Creative Director
Natasha Benedicta - Senior Art Director
Sofia Benchimol - Art Director
Emilio Carrozzino - Copywriter
Xin Ying Peh - Sr. Copywriter
Julie Chua - Go To Market Director
Jewel Ng - Sr. Account Executive
Hwee Ling Koh – Account Director
Alycia Lee - Sr. Account Director
Subarna Prabhakar - Global Business Director
Unilever Italy
Luana Rossolini – Home care Italy Lead
Matteo Iegri – Home Care Italy H&H Marketing lead & Head of CSP
Silvia Finicelli – Home Care Italy Marketing Specialist
Unilever Global
Rohit Pathak – Home Care Head of Home & Hygiene and Clean Future
Priyanka Singh – Global Brand Director Sunlight
Viola Hou - Global Brand Manager Sunlight Masterbrand, Equity & Strategy
Eve Vychemirskaia – Global Assistant Brand Manager Sunlight
Dilys Ong – Global Assistant Brand Manager Sunlight
Production
Think Cattleya
CEO: Monica Riccioni
GM & Executive Producer: Martino Benvenuti
Director: Valerio Musilli
Senior Producer: Raffaele Fusco
Producer: Alessia Sala
DOP: Guido Mazzoni
Editor: Davide Vitola
Production Designer: Gabriele Cavalchi
Stylist: Aurora Zaltieri
Make Up Artist Talent: Lola
Hair Artist Talent: Marco Valente
Line Producer: Antonio Giampaolo
1st Assistant Director: Marcello Calvesi
Backstage: Leonardo Mannoli
