Description
Bio-Tex is one of the leading laundry detergent brands in the Danish retail market. In a highly competitive environment, standing out requires innovative media creativity that drives both awareness and top-of-mind recognition.
This campaign leverages the print medium in a distinctive way by incorporating the editorial page immediately preceding the ad, ensuring that each placement becomes unique.
From a technical perspective, the editorial page is mirrored and positioned beneath the advertisement, with a mask applied to create a stain effect, adding visual impact and reinforcing the brand’s messaging.
This professional campaign titled 'Printing ink' was published in Denmark in January, 2026. It was created for the brand: Bio-tex, by ad agency: DDstudio. This Print medium campaign is related to the Household Products and Other industries and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Advertising Agency : DDstudio, Copenhagen, Denmark
Creative: Erik Dahlström
