Todo vuelve menos el vello

Todo Vuelve, Menos el Vello (“Everything Comes Back, Except Hair”) is a campaign by Definitive that reimagines laser hair removal through a fresh, playful, and nostalgic lens. Inspired by vibrant 90s–2000s pop aesthetics, the idea connects with a younger, trend-driven audience by breaking away from the clinical and serious tone that dominates the category. Using bold visuals, humor, and an energetic spirit, the campaign delivers a simple message: everything may return… except unwanted hair, positioning Definitive as a modern, relevant, and aspirational brand.