The Sweat Sponsorship



OMO, the world's largest laundry detergent brand, has developed a product that removes body odor from clothes. Made especially for athletes, our challenge was to launch OMO Sports in an innovative way in order to increase brand awareness and engage the audience.

This professional campaign titled 'The Sweat Sponsorship' was published in Brazil in July, 2018. It was created for the brand: Unilever, by ad agency: This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency:, Sao Paulo, Brazil
Chief Creative Officer: Guilherme Jahara
Executive Creative Director: Rodrigo Senra
Creative: Armando Araújo, André Batista, Sérgio Klemtz
Content: Laila Bergamasco, Rafael Cappi, Jéssica Grecco
Graphic Production: Jorge Gaglioni
CBO: Juliana Nascimento
Client Service: Débora Malandrin, Anelise Reis, Fernanda Di Renzo
CSO: Renata d’Ávila
Planning: Maria Fernanda Haddad, Uli Oliveira, Caio Moraes Media: Carolina Buzetto, Gabriela Sutherland, Roberta Barreto, DanielyAlves, Caio Cezar
Lowe Media: Erika Cabral, Daniela Heredia, Roberta Pedro, André Goes, Rivalayne Almeida, Rodrigo Saviano, Joice Cruz
Marketing / PR: Mônica Gelbecke, Janaina Langsdorff
Retouch: Márcio Lima
Final Artwork: Elton Santos, Ricardo Martinelli
Proofreading: Eliane Arakaki, Renata Garcia
Graphics: Croma, Logomarca
BI: Amanda Gasperini, Leticia Milão
RTVC: Iara Demartini
Photography: Moreno Gonçalves, Rodrigo Gazzanel / Corinthians Agency, Rodrigo Coca / Corinthians Agency
Audio Production Company: CANJA
Account Management: Ana Flor, Guilherme Moreno
Sound Director: Lucas Sfair, Filipe Resende
Audio Production: Levi Mynssen, Eduardo Karas, Leonardo Lima, Pedro Souza, Pedro Osinski


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