Description
BCAA is shaking up the peer-to-peer market with the launch of its new Task Marketplace, a service connecting locals with background-checked "Taskers" for household chores, because chores won't do themselves.
The launch campaign, "Choretasia," pays homage to the 1940s classic Fantasia, with a re-arranged score of Paul Dukas' The Sorcerer's Apprentice. Rather than relying solely on CGI to show chores doing themselves, the team used practical effects and puppeteers to bring dancing drills, mops, and lawnmowers to life in-camera.
This professional campaign titled 'Choretasia' was published in Canada in February, 2026. It was created for the brand: BCAA, by ad agency: ONE23WEST. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 17 hours ago by Founder, CD: Rob Sweetman of One Twenty Three West.
Credits
Agency: ONE23WEST
Executive Creative Director: Rob Sweetman, Bryan Collins
Creative Director / Writer: Kate Roland, Dave Farthing
Creative Director / Art Director: Tony Hird
Managing Director, VP / Account Lead: Caroline Howson
Producer: Aliya Tarmo, Ryan Scott, Ninette Aves
Retoucher/Studio Artists: Tom Pettapiece, Gabe Hall, Lisa Good
Client: BCAA
Brand Director: James McDermott
Brand Manager: Michelle Katrichak
In-house Studio Blue production team
Photographer: Clinton Hussey
Production Company: Boldly
Director: John Larigakis
Director of Photography: Liam Mitchell
Executive Producer: Kristoff Duxbury
Line Producer: Mariya Miloshevych
Offline Post Production: Cycle Editorial
Editor: Matthew Griffiths
Online Post Production: Alter Ego
Lead Artist: David Whiteson
VFX Artists: Saba Zahir, Veridiana Whitaker
VFX Producers: Spencer Butt, Bobbi Dedman
Colourist: Wade Odlum
Audio/Voice: Flip 78
Voice Direction: Eric Mosher
Audio/Music: Rajakovic Electric
Composer/Engineer: Mark Rajakovic
Audio Producer: Nicole Rajakovic
