Description
BBDO SHOCKS PORTUGAL WITH BIOCHIPS FOR COUPLES
The Portuguese Association for Victim Support (APAV), a national non-profit organization, was worried because Gen-Z couples use their smartphones for abusive control.
With that in mind, BBDO Portugal created a fake brand and a fake product: The RelationChip, two microchips for couples to implant in one another and monitor each other through a phone app.
One week before Valentine’s Day, influencers introduced the "RelationChip" to their communities and were the first to criticize it and amplify this negative feeling. Things blew off. People were shocked.
Three days later came the revelation and APAV stated its true intentions: to fuel the discussion on abuse and confront young couples with their own controlling behavior. Many were outraged over a physical chip — yet, in reality, they exert the exact same control over others through their smartphones.
The goal was overachieved: the campaign opened an urgent discussion, established digital control as a form of violence, and left a powerful statement: that young couples need to change, or, as we say, need to "change the chip".
This professional campaign titled 'The RelationChip' was published in Portugal in February, 2026. It was created for the brand: The Portuguese Association for Victim Support, by ad agency: BBDO. This Film and Integrated media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 21 minutes ago.
Credits
Agency – BBDO
Chief Creative Officer – Rui Silva
Executive Creative Director – Pedro Pinho
Creative Directors – João Guimarães | Julliano Bertoldi | Raoul Van Harten | Pedro Gonçalves
Creatives:
Copywriter – Margarida Torres
Art Director – João Frederico
Art Director – Beatriz Gonçalves
Copywriter – Joana Henriques
Account Director – Joana Margalha
Account Supervisor – Dina Camacho
Account Executives – Matilde Moura | Beatriz Ramos
Head of Digital & Innovation – David Quinta
Social Media Manager – Mara Costa
Web Designer – Leonor Montenegro
Motion Designer – Adriana Lourenço
Web Developers – João Camacho | Carlos Salvado
Strategic Planning Director – Lettícia Marcon
Strategic Planner – Carmem Esteves
Final Artworker – Cristina Santos
Production Company – LOOKS:GOOD
Executive Producer – Inês Ferreira
Head of Production – Manuel Barbosa
Production Coordinator – Leonor Nobre
Director – António Amaral
1st Assistant Director (1st AD) – Nelson Santos
Director of Photography – João Castela
1st Camera Assistant – Francisco Borges
2nd Camera Assistant – Daniel Ferreira
Vídeo Assist – Sara Sousa
Gimbal Operator – Rodrigo Albuquerque
Gaffer – Ricardo Giglio
Electrician Assistant – Carlos Zneida
Electrician Assistant – Dan Ilco
Sound – Ricardo Barrileiro
Wardrobe – Marta Lobo
Make-up / Hair – Beatriz Texugo
Art Director – Margarida Dias
Art Assistant – Silvia Dias
Art Assistant – Vitor Serrano
Art Assistant – Luis Água
Image Post-Production – Tribo FX
Sound Studio – Som de Lisboa
Voice Over – Diana Nicolau
Music – Pedro Gomes aka kamaraum
Editor – César Santos
Photography – Diana Neto
Equipment – ContraCampo & HHA Digital
Locations – Hotel Roma
Omnicom PR Group
OMD
Account Director – Rui Menaia
Account Executives – João Fernandes | Sara Martinho
